Social media, simply put, are websites where the users themselves generate the content. In addition, the users have the ability to give feedback to other users. The interactive component is the real power of social media. The Ohio Academy of Family Physicians utilizes social media to enhance our communications with OAFP members and others.
Facebook users can create a personal profile or page for their practice; add other users as friends or fans, and exchange messages, information, and resources. The OAFP is on Facebook to provide its members and others with up-to-date information about OAFP news and events and other family medicine information. Find the OAFP on Facebook.
Twitter is a social networking and microblogging service, enabling users to send and read other users’ messages called tweets. Tweets are text-based posts of up to 140 characters displayed on the user’s profile page. The OAFP uses twitter to provide urgent Academy news and official statements quickly and easily to members, Ohio media, and legislative individuals. Follow us @OhioAFP.
Resources/Social Media Guidelines
Did you know your patients are talking about you online? What does your online reputation look like?
Some of you may not even realize that you are or your practice is online. Patients have the ability to post comments and ratings about you and your practice–do you know what they are saying? Getting your name out there has never been easier. There are countless tools and resources you can use to make a positive online presence for yourself. If you’re not sure where to start, here are a few steps you can take.
Step 1: Google your name
Put your name into a search engine, such as Google.
Step 2: What do you see after you press enter? Do you like what you see?
Often, the link at the top of the page is for physician rating sites such as www.healthgrades.com where anonymous people can leave a rating about you. They can also leave a comment. Typically, if there is an upset patient or a patient that is providing negative reviews, they will do so on multiple websites, some of which are free of charge to review. Information from the free sites may be an indication of the types of reviews posted on other websites. This online reputation can significantly affect your business.
Step 3: What can you do?
Instead of dismissing this and hope these types of sites go away, take proactive steps to control your online reputation. There are many sites that can help you improve this. LinkedIn is a great place to start. This site is designed to connect professionals in different industries in the hope of networking. It can also be used as a “home base” for professional information like the address of your office, your professional credentials, or your CV online.
- Providers Should Think Seriously About Leveraging Online Reviews
- Doctor Ratings: The First Vote Grows More Important
- Bury Bad Doctor Reviews With a Strong Physician Social Media Presence
Step 4: Reach Out, Be Proactive
Read above about each of the Academy’s social media platforms. Reach out to colleagues that are engaging in social medial channels for support. Watch the video below to hear more from John Vaughn, MD, on how he uses social media. You can also implement a patient satisfaction survey. The AAFP offers “Steps to Conducting a Patient Satisfaction Survey” and survey implementation services for members. Simply asking for feedback is a great way to know what patients think and ways in which members can improve their services to them.
What Your Colleagues are Saying…
John Vaughn, MD, Talks Social Media, Part 1
John Vaughn, MD, Talks Social Media, Part 2