Marketing Opportunities

The Ohio Family Physician

The Ohio Family Physician (TOFP) is a quarterly membership magazine with a print and digital circulation of more than 4,900 published in mid- March, June, September, and December. The magazine serves as a vehicle for the OAFP to communicate important dates, partnerships, conferences, opportunities, and other news with its members as well as features on clinical topics and other subjects that affect today’s family physicians including the patient-centered medical home, practice management and technology, and health care advocacy and legislation.

Your organization may use this publication as a tool to help meet your marketing or recruiting objectives. By advertising in TOFP,  you can reach a large, highly targeted audience at a reasonable rate.

For information on the cost to place an advertisement, please view the Display Rate Cards and Agreement and the Classified Rate Card and Agreement.

For additional information, view the TOFP editorial schedule, display advertising dimensions, advertising fact sheet, and advertising and sponsorship guidelines.

To secure display advertising, please contact Advertising Representative Brenda Eganhouse or call 712.522.5865.

To place a classified advertisement, please contact Morgan Pelt or call 614.267.7867.

Weekly Family Medicine Update

The Weekly Family Medicine Update (WFMU) is a weekly e-newsletter delivered to more than 4,200 subscribers containing important news about health care advocacy and legislation, important dates, partnerships, conference opportunities, and other member news.

Sponsorships are accepted from organizations interested in providing articles that are of interest to family physicians. Sponsorship levels vary. Please view the Sponsorship Rates and Agreement for more information.

To secure a WFMU sponsorship, please contact Morgan Pelt or call 614.267.7867.

www.ohioafp.org

The official website of the OAFP averages more than 14,000 page views per month and an average of more than 2,500 users per month. The OAFP accepts classified advertising and display advertising from organizations interested in sponsoring individual sections of the website.

For information on the cost to place an advertisement, please view the Display Rate Cards and Agreement and the Classified Rate Card and Agreement.

For additional information, please view the advertising fact sheet and the advertising and sponsorship guidelines.

To place a display advertisement on the website, please contact Advertising Representative Brenda Eganhouse or call 712.522.5865.

To place a classified advertisement, please contact Morgan Pelt or call 614.267.7867.

The OAFP welcomes exhibitors and education and hospitality grants for our annual conferences. Please contact the Katie Siegrist or call 614.914.5631 to discuss the following opportunities.

Family Medicine Workshop

The Family Medicine Workshop will examine a broad spectrum of topics and concerns of clinical interest and relevance to primary care physicians. The objective is to provide information on diagnostic techniques, advanced technical theory, current research, problem solving methods, and management techniques within the core content areas of family medicine. The program is scheduled over two weekends with each two-day weekend course covering major topic areas for up to 20 continuing medical education credits. Between the two weekends, more than 120 family physicians will attend this unique educational experience.

The 2019 Family Medicine Workshop date, location, and topics are to be determined.

Support
The OAFP seeks corporate partners to provide sponsorships that will help create valuable education for Ohio’s family physicians including the eight clinical topics that are presented between the two weekends. A sponsorship enhances the quality of the program by offsetting honoraria, travel expenses, and other expenses related to obtaining a highly-respected faculty and delivering quality education. The OAFP works with the sponsor to create a sponsorship package that best fits both organizations’ needs. In recognition of each partner’s support, the OAFP will credit that company as an official supporter on signage displayed at the meeting; in a post-meeting issue of our quarterly magazine, The Ohio Family Physician (print and digital circulation is more than 4,900), and in a post-event edition of the Weekly Family Medicine Update, our weekly e-newsletter (circulation more than 4,200).

Exhibits
Exhibiting at the Family Medicine Workshop is a great way to get exposure for your company with Ohio’s family physicians. Tabletop exhibits are held on the Saturday of each weekend’s workshop. The cost of exhibit space is $750 per Saturday or $1,200 to attend both Saturdays. Exhibitors will receive a 3’ by 6’ draped table, chair, final attendee list, and one complimentary meal ticket to Saturday’s dinner with the physicians. Exhibiting companies will be recognized on signage displayed at the meeting, in a post-meeting edition of the Weekly Family Medicine Update, our weekly e-newsletter (circulation more than 4,200) and in a post-event issue of our quarterly magazine, The Ohio Family Physician (print and digital circulation is more than 4,900).

Family Medicine Celebration (Annual Meeting)

Exhibiting space is full. Please contact Katie Siegrist for additional opportunities.

Each August, members of the OAFP come together to determine the policies and priorities of the OAFP during the Family Medicine Celebration. In addition to the business and committee meetings held throughout the weekend, the Annual Meeting also offers innovative continuing medical education sessions, an advocacy luncheon, and an American Board of Family Medicine knowledge self-assessment activity.

The 2018 Family Medicine Celebration will be held Saturday-Sunday, August 18-19, at The Grand Event Center in Columbus, OH.

Support
The OAFP seeks corporate partners to provide sponsorships that will help create valuable education for Ohio’s family physicians. The OAFP will work with you to create a sponsorship package that best fits both organizations’ needs. Historically, packages have included sole sponsorship of welcome receptions, dinners, evening receptions, breakfasts, and breaks. Sponsorships will be used to offset honoraria, travel expenses, and other expenses related to obtaining highly respected faculty and delivering quality education. In recognition of each company’s support, the OAFP will credit that company as an educational or hospitality grant supporter on signs displayed at the meeting, in a post-meeting issue of our quarterly magazine, The Ohio Family Physician (print and digital circulation is more than 4,900), and in a post-meeting edition of the Weekly Family Medicine Update, our weekly e-newsletter (circulation is more than 4,200).

Exhibits
Exhibiting at the Annual Meeting is another great way to get exposure for your company with Ohio’s family physicians. Tabletop exhibits are available on Sunday at $500 per booth. Exhibitors will receive a 3′ by 6′ draped table, chair, and final attendee list. Exhibiting companies will be recognized on signage displayed at the meeting, in a post-meeting issue of our quarterly magazine, The Ohio Family Physician (print and digital circulation is more than 4,800), and in a post-meeting edition of the Weekly Family Medicine Update, our weekly e-newsletter (circulation is more than 4,100).

To purchase a membership mailing list (names and primary mailing address) from the Ohio Academy of Family Physicians, please send the following items to the OAFP:

1. Signed and dated OAFP Membership Mailing List Request Form
2. Sample of literature or survey to be mailed to OAFP members

• Approved Continuing Medical Education (CME) Programs — A list may be purchased by entities promoting educational activities approved for CME.
• Research/Surveys — A list may be purchased by organizations and individuals for the purpose of involving OAFP members in surveys and research projects. Permission to use the list for a research/survey project in no way implies an endorsement of the study by the OAFP. The decision as to whether a list will be provided shall be determined solely on the basis of the following guideline:

The request must clearly state the objectives of the study and indicate the use to be made of the results. A sample of the survey must be submitted for review.

• Other Promotional Mailings — A list may be purchased by organizations and individuals for the purpose of marketing a program, product, or service. However, the proposed mailing piece must be submitted to the OAFP for review before a list will be made available. The decision as to whether a list will be provided shall be determined solely on the basis of the following guideline:

The mailing piece promotes a program, product, or service that reasonably can be expected to be of interest to OAFP members by virtue of its relevance to the clinical and socioeconomic practice of medicine.

Rates
Mailing labels are available in pressure sensitive type (peel and stick) at $0.12 each. A $5 shipping and handling fee will be added to each order.

Electronic lists of names and primary mailing address are available as an Excel file on a CD or by email for $50 per order plus $25 per thousand names.

Terms
Lists are sold for one-time use only. Before a list is sold, the proposed mailing piece must be submitted to the OAFP for review. If a list is to be used more than once, an explanation of how each time it will be used must be provided. The list and the information contained thereon are not to be reproduced in any form or sold to any other party without the prior written consent of the OAFP. Orders may be cancelled at any time prior to processing. However, refunds or credits cannot be issued once the request for a list has been processed.

For more information on purchasing a mailing list, please contact Membership Services Manager Emily Pavoni or call 614.914.5628.

The OAFP Foundation, a 501(c)(3) tax-exempt organization, is the only charitable organization in Ohio that exists to cultivate student career choice in the specialty of family medicine, ensuring a thriving family physician workforce for Ohio.

Family physicians provide comprehensive, continuing care to all members of a family thus contributing substantially to a healthier quality of life and valuable health care cost containment measures.

Your company’s corporate partnership means that you support Foundation programs and are playing a vital part in creating a healthier Ohio for all citizens.

Learn more about the giving levels and benefits package enjoyed by Corporate Partners and become a partner today!

Please contact Director of Events and Foundation Programs Kaitlin McGuffie or call 614.914.5629 with any questions.