The Ohio Department of Health developed a Vax-a-Million Communications Toolkit to promote the Ohio’s Vax-a-Million public outreach campaign.
The campaign consists of a series of statewide drawings sponsored by the Ohio Department of Health and conducted by the Ohio Lottery to increase awareness of the availability and efficacy of COVID-19 vaccines and provide incentives for Ohioans to get vaccinated. The toolkit includes talking points, a newsletter/website article, graphics, and social media posts that practices may want to use to encourage their patients to get the COVID vaccine.