Health is Primary has updated the campaign’s website and developed a calendar and additional tools to simplify the use of campaign advertising, infographics, and other materials promoting the value of primary care and family medicine.
The goal is to make campaign participation easier and to coordinate promotion of key themes each month of the campaign. The calendar – which is available in print and online forms – provides key dates, sample tweets, stats around the topic of the month, and content that can be shared through social media.
Campaign advertising and posters are available in PDF format and can be customized with practice logos. Topics for the remainder of 2016 include: mental health (May), fitness and nutrition (June), chronic disease (July), immunizations (August), healthy aging (September), primary care (October), caregivers (November), and patient-centered care (December).